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objetivo means objective — a common term in Spanish for Business. Learn how it's used in a real-world example.

📅 Published: July 13, 2025

💼 Spanish for Business

objetivo

noun • /[ob-heh-TEE-boh]/

objective

Example:

Nuestro objetivo es aumentar las ventas.

Our objective is to increase sales.

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🧠 What does objetivo mean?

The word 'objetivo' in Spanish primarily means 'objective' or 'goal' in English. It refers to something you aim for or want to achieve. It can be used in a variety of contexts, from personal ambitions to business targets. 'Objetivo' can also mean 'lens' in photography or a military 'target,' though this is less common in everyday conversation.

📚 Extra examples

  • Nuestro objetivo principal es aumentar las ventas.
    Our main objective is to increase sales.
  • Ella tiene objetivos muy ambiciosos para su carrera.
    She has very ambitious goals for her career.
  • El objetivo de esta reunión es discutir el nuevo proyecto.
    The objective of this meeting is to discuss the new project.
  • El fotógrafo cambió el objetivo de su cámara.
    The photographer changed the lens on his camera.

❓ FAQ

How do you say 'objective' in Spanish?
The most common way to say 'objective' in Spanish is 'objetivo'.
How do you pronounce 'objetivo' in Spanish?
It's pronounced ohb-heh-TEE-boh, with the stress on the 'tee' syllable.
How do you use 'objetivo' in a sentence?
Here are a couple examples: 'Nuestro objetivo es aprender español.' (Our objective is to learn Spanish.) 'El objetivo de la campaña es atraer nuevos clientes.' (The objective of the campaign is to attract new clients.)
What is the English translation of 'objetivo'?
The most common English translation is 'objective' or 'goal.' It can also mean 'lens' or 'target' depending on the context.
Does 'objetivo' change for gender or number?
Yes, 'objetivo' can be pluralized as 'objetivos' to mean 'objectives' or 'goals.' It doesn't change for gender.
Is 'objetivo' common in everyday Spanish?
Yes, 'objetivo' is a relatively common word used in both formal and informal settings.
Does 'objetivo' have slang or double meanings?
While 'objetivo' itself doesn't have slang meanings, the word 'blanco' (target) can sometimes be used colloquially as a synonym in certain contexts.
Is 'objetivo' used differently in Spain vs Latin America?
The meaning and usage of 'objetivo' are generally consistent across Spain and Latin America.

🔁 Synonyms & opposites of "objetivo"

Synonyms: meta, fin, propósito

💡 Did You Know?

While less common, 'objetivo' can also refer to a camera lens, highlighting the idea of focusing on something specific.

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